How many of us wonder what it must be like to be the guy who has the world’s best job? Usually, said person has found a way to earn a living doing something they love. And how many of us then think “lucky guy but that’s not going to happen to me”.
I owe a lot to Dave Rastovich. I have never met Dave and he’s never met me. In fact most of what I know about Dave comes from the one surfing DVD I own. And to be precise it was Dave’s Dad who inspired an idea – an idea that in part led to this blog.
How would define yourself? As a doctor, lawyer, CEO, surfer, father, daughter? How would other people define you? As rich, poor, attractive, skinny, friend, foe? How would marketers define you? As middle class, 30 to 39, black diamond? The world is full of labels, branding, in-groups and out-groups.Read More »Who defines us?